Executive Protection in retail is no longer defined by physical coverage alone. In a highly visible, public-facing industry, protecting senior leaders requires a coordinated, intelligence-led approach that extends far beyond traditional models. Retail executives operate across stores, distribution centers, public events, and digital platforms—creating a unique risk environment shaped by brand visibility, social media exposure, labor dynamics, and proximity to organized retail crime. As a result, Executive Protection must evolve from reactive, personality-driven coverage to a structured, enterprise capability aligned with broader risk and business continuity strategies. This session explores how leading organizations are building scalable Executive Protection programs designed specifically for the retail environment. We will examine how programs mature—from informal, ad hoc approaches to integrated, governance-driven functions—and the critical role of intelligence, planning, and cross-functional alignment in that evolution. Attendees will gain insight into the core components of effective programs, including threat monitoring, travel and event planning, operational coverage models, and collaboration with HR, Legal, Communications, and GSOC teams. We will also discuss how organizations can balance executive accessibility with safety, while maintaining consistency across a distributed and dynamic operating footprint. Whether you are establishing an Executive Protection capability or refining an existing program, this session will provide a practical framework for strengthening your approach and preparing for the growing complexity of protecting retail leadership.