5 Digital Marketing Trends in China That You Need to Follow

By Vincent Hughes posted 14 Nov, 2020 19:15


China has one of the most competitive markets in the world, and brands really need to work hard if they want to stand out. 

Especially because the country has multiple social media platforms, each of which has users in the hundreds of millions. 

TikTok is one such example. Although it was only launched in 2016, this social media network now has over 1 billion monthly active users and counting. 

Read on as we share some of the best digital marketing trends to use when operating in China. 

  1. Short-Form Video Content Popularity

We all know how popular short video content is, and it appears that this trend isn’t going to let up. Coming in at a close second is live streaming. 

However, for brands who want to make a splash with their marketing in China, it’s absolutely essential to incorporate short video content as part of their strategy. 

Short video content is so popular in China that entire apps have been created to cater to this demand, including Quanmin K Ge, Kuaishou, Meipai, and Douyin or TikTok.

  1. Huge Advertising Budgets

Digital advertising is slowly but surely becoming a cornerstone of advertising in general, and it’s taking up a large chunk of advertising budgets all over the world. 

The Chinese digital marketing industry specifically is booming, as a study done by AdMaster shows that about 79% of company advertisers are planning to increase ad spend dramatically in the coming year. 

This is all despite all of the challenges faced by the Chinese economy. 

  1. Growth of Small Cities

China has experienced multiple geographical transformations in the past 10 years. However, one change that has made the most impact is that of population growth and urbanization scaling in first-tier cities. 

These are the gigantic metropolises that continue to drive Chinese economic development. However, experts say that 3rd and 4th tier cities are poised to drive the next wave of Chinese economic development. 

That’s become these cities are growing so fast that they’re larger than entire countries in Europe. That’s why a lot of international brands are branching out into these cities as part of their growth strategy. 

  1. Voice Recognition

Voice search is the most popular form of Internet browsing method in China, as data shows that 49% of users browse the Internet using voice search. 

Estimates show that voice-based shopping will top $40 billion by the year 2022 with the Chinese consumers making up 52% of the demand. 

  1. Digital Aging Population

China’s demographic problems are nothing new because they’ve been widely talked about. 

However, the Chinese government is on top of the issue and has recently announced its intention to bridge the gap between the aging population and the country’s digital development. 

Statistics show that only 10% of people aged 50 and older in China are on the Internet. However, thanks to the programs that the government is rolling out, there are about to be a whole lot more of these elderly users joining the digital age. 

This is a profitable move by the Chinese government, as the elderly make up 225 million of the country’s population.